Undoubtedly the biggest festival in the Chinese lunar calendar, rising anticipation amongst the people of Hong Kong manifests itself weeks before the actual holidays start. Celebrating Chinese New Year in the city of Hong Kong means to celebrate with a unique fusion of modern fun and ancient Chinese customs. Busy streets are festooned with vibrant festive decorations and traditional CNY music can be heard at every shop throughout the city. The evening preceding the start of the public holiday, or otherwise popularly known Chinese New Year Eve, is generally an occasion for Chinese families to gather for an annual reunion dinner. The festival extravaganza in HK kicks off on New Year’s Day with a parade featuring a dozen floats, dancers, jugglers and marching bands, followed by breath-taking fireworks that light up Hong Kong’s cityscape on the second day of the new year. It is no wonder that this Chinese spring festival is a hit amongst everyone.


The city is awash in hues of red and streaks of gold. But what is the importance of these colours? Red is an auspicious colour that is thought to bring about good luck, commonly seen at weddings and during the Chinese Lunar New Year. The colour gold or shades of yellow mimics gold which is a symbol for wealth. Displaying or wearing them especially during this time symbolizes wealth for the coming year. The importance of the colour red has its origin in scaring off a mythical beast called the Nian, and is believed that red will also bring good fortune to the wearer. For those who wish to inject an element of red in their ensemble to ‘protect’ oneself from Nian and to receive good fortune, take your pick on our colossal collection of clothing in all shades of red when you shop online with us; from ruby slippers, coral dresses and maroon scarves, your options are endless.

Ushering In The Chinese Spring Festival

There are Chinese New Year traditions and customs that are passed down from generation to generation, with most of them ensuring that good fortune comes to the family for the coming year. Ushering in the New Year typically involves giving the house a thorough clean, decorating the house with Chinese New Year decorations, giving red packets containing money to children, visiting relatives at their homes and of course, eating Chinese New Year food that consists of dishes that signify wealth and other good tidings. This is also a time when Chinese New Year greetings such as Gong Hei Fatt Choy are at the tip of everyone’s tongues. Among all the traditions to observe, dressing up in new clothing is an integral part to welcoming the Chinese Lunar New Year, and to also signify new beginnings.


Enjoy Chinese New Year 2017 with the best deals and offers we have in store for you. The selection offered are available in rich, bright and bold auspicious colours, and come covered in floral prints, intricate embroidery and embellishments, making them a sight to behold. Combining traditional and contemporary elements, the apparel from the Chinese New Year collection are fabulously stylish and beautiful in more ways than one. Rock a bold splash of colour with a bright red skirt or stay sweet with a pretty pink dress, celebrate by going with bold, beautiful colours. Pick up your new clothes for Chinese New Year from our wide selection and be ready to stand out and dazzle everyone. Celebrate the grandest of Chinese festivals with ZALORA Hong Kong and have yourself a very Happy Lunar New Year!


Shopping before and during the Lunar New Year can get rather frustrating as it means facing huge crowds at shopping malls and markets, making it a real challenge to get your hands on your clothes for the Lunar New Year. In addition, sizes may run out and you may have to scramble to another outlet to see if they have your size. This year, make your Chinese New Year shopping a pleasant one when you shop at ZALORA Hong Kong where you can shop any time of the day or night, from the comfort of your own home. On top of that you save yourself from being pushed around by the throngs of crowd that are rushing through their New Year shopping. With cash on delivery as one of the many varied forms of payment, shopping for your New Year clothes will be a breeze. Shop now at one of Hong Kong’s leading online fashion store.