Cover Page
The September Issue

September is a significant month in the Fashion calendar. It marks the start of a new season; new trends, newer and bigger magazine issues hitting our stands and a new spring in our step, quite literally with the Spring 14 collections parading the runways later this month! Here in the Zalora offices we have our screens ready to hone in and devour the September shows! In addition to this we are giddy with excitement at the much anticipated arrival of leading high street fashion retailer, River Island to Zalora! We are thrilled to be the brand’s first online partner in Singapore and Malaysia. See the super stylish preview collection in our Raving for River Island feature (page 9) and discover River Island in depth in our Brand Story feature on page 18. We bask in all things British, in our Brit Cool feature on Page 21 and give you full permission to ogle at our too-cool-for-school River Island Menswear collection in our Men’s Issue (page 24 – 34). Happy new season!

CONTENTS
3 HIGHLIGHTS
Inject some colour into your Fall wardrobe with bold kaleidoscopic prints
4 FASHION NEWS
This month’s Fashion news, brands, and trends
5 ISLAND GETAWAY
Island chic ensembles for your Fall getaway
6 TREND REPORT
Motorcycle Diaries, Fash-itecture, and Glitterati – Shop our fabulous Fall trends for September
9 RAVING FOR RIVER ISLAND
An exclusive preview of our fresh, cool and chic River Island collection now online at Zalora.com.hk
16 THE STATEMENT NECKLACE
Make a fashion statement with a jaw-dropping neckpiece
17 STREET STYLE
Revel in the Rebel Jacket
18 BRAND STORY
This month, we feature the brand currently in the Zalora spotlight – River Island is finally here!
19 BEAUTY
Our Beauty Editor’s September style must-haves for Fall
20 AROUND ASIA
Style, travel, culture, and lifestyle in Asia
21 BRIT COOL
We are all raving about quintessential Brit-cool style
22 SHOP THE LOOK
River Island cover girl and global superstar Rihanna is our September siren. Shop her look!
23 ZALORA STYLE
Zalora style picks from this month’s guest editor Elizabeth Lazan
THE MEN'S ISSUE
Bringing you the best in men’s trends, September style, grooming, River Island and more
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