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ASICS Philosophy - Anima Sana In Corpore Sano (Sound Mind Sound Body)
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as other athletic footwear, apparel and accessories. Inspired by japanese heritage, the brand is well known for the trendy designs of jogging shoes, basketball shoes, athletic shoes and more. Zalora offers you a collection of different models and designs of running shoes , no matter if you are looking for affordable lifestyle or professional running sneakers, we got you covered!
Japanese High Technology Sports Brand, Satisfying Your Different Needs
Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul. The ASICS Institute of Sport Science (ISS) which locates in Kobe embodies the corporate vision to “Create Quality Lives through Intelligent Sport Technology.” Maintaining “human-centric science”, the Institute focuses on the analyzes of natural movements and actions. Developing and working with unique materials, ISS continues to lead innovation within the industry and provide hi tech products and brand new running experience to runners.
ASICS has translated the findings of the fundamental research into new materials and products. For example the ASICS GEL series or the GT-2000 series sports shoes promote shock absorption and abrasion resistance, providing you a more comfortable workout or training experience. Searching for retro running shoes? The JAPAN S collection is well known for its classic 80s yet fashionable design, as well as lightweight and durable. For those who like adventures, you must not miss the GEL-KAYANO 5 360 series which are fashion-forward and comfortable to wear.
The brand also provides additional width or narrow fit footwear for those who have special requests. For example if you have visible stretching or bulging on the outsides of forefoot materials, then you may need a pair of ASICS sports shoes.
Where Innovation Meets Unmatched Comfort
ASICS is known for producing footwear that’s both excellent and reliable, as proven by countless satisfied customers. Their shoes are especially popular among sneaker lovers, and that popularity continues to grow as the fashion industry evolves—particularly in the area of sports footwear. Among their top models is the ASICS Gel series, which stands out for its exceptional comfort and support. Thanks to advanced Gel technology, these shoes offer outstanding cushioning that protects your feet during running and other physical activities. Crafted with high-quality materials and cutting-edge technology, ASICS footwear is lightweight, stable, and incredibly comfortable. Even with extended use, they remain durable and resistant to damage. Best of all, they don’t just perform well—they look great too, with trendy designs that add excitement to every step.
Shop ASICS Hong Kong At Zalora Now
Now you can buy ASICS collections for men and women online in ZALORA Hong Kong, check out the latest pieces anytime and anywhere. Online shopping platform ZALORA offers different kinds of ASICS products, so you can purchase your favorites at a reasonable price without leaving home. There are many safe and convenient checkout methods such as credit card, PayPal and cash on delivery and we have 30 days free return policy. What are you waiting for? Hurry up and take action now!
ASICS at ZALORA Hong Kong - FAQs
- Which ASICS shoes are best for walking?
- For ultimate comfort and support, the ASICS Gel-Nimbus series is a popular choice, known for its plush cushioning and excellent shock absorption. These shoes feature a breathable upper and responsive midsole, making them ideal for long-distance walks.
- Which ASICS walking shoes are best for stability and motion control?
- The ASICS Gel-Kayano line is ideal for those who need extra stability and motion control. Designed to support overpronation, these shoes help reduce injury risk and promote a smooth, natural walking stride.
- Where is ASICS from?
- ASICS was founded in 1949 by Kihachiro Onitsuka in Kobe, Hyogo Prefecture, Japan.
- What does the name ASICS stand for?
- ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which means "Healthy Soul In A Healthy Body."
- What is ASICS known for?
- ASICS is known for its high-quality athletic footwear, apparel, and sports equipment. The brand is especially recognized for its innovative shoe technology and superior comfort.
- ASICS vs Onitsuka Tiger, what's the difference?
- ASICS and Onitsuka Tiger are both brands under the ASICS Corporation. ASICS focuses on high-performance athletic footwear with advanced technology and innovation, making it ideal for sports and physical activity. Onitsuka Tiger, on the other hand, is known for its retro-inspired designs and fashion-forward style, catering more to lifestyle and casual wear.
- Is Onitsuka Tiger part of ASICS?
- Yes, Onitsuka Tiger is a sub-brand of ASICS Corporation. It retains a unique identity focused on vintage style and fashion while still benefiting from ASICS’s craftsmanship.
- What is ASICS Tiger?
- ASICS Tiger is a brand line launched in 2015 that combines ASICS’s sports shoe technology with modern design elements. It offers sneakers that balance fashion and functionality, targeting a trend-conscious audience.
- What is ASICS GEL Technology?
- One of ASICS’s most distinctive features is its GEL Technology. This cushioning system absorbs impact and reduces pressure on the feet during physical activities like running or training. It provides immediate comfort, exceptional shock absorption, and long-lasting support.