Fashion isn’t just about looking good or trend-savvy. Fashion makes a statement. Fashion empowers.
Which is why we at ZALORA believe that clothes make a (wo)man. An outfit that you feel most confident in lets you command the moment, enter the here and now, and take charge. American fashion stylist Rachel Zoe believes that “style is a way to say who you are without having to speak”. So let your style do the talking, and let fashion be your aide to owning the moment, wherever and whenever.
ZALORA’s new Asia-wide brand campaign, OWN NOW, is all about allowing fashion to help you take control of whatever moment you find yourself in. By offering global brands, fast fashion, and myriad runway styles, we hope to help you conquer your world in style.
The world is best taken on when dressed well, and fashion enables you to assert who you are and stay tenacious in what you stand for. Don’t just look the part – capture the zeitgeist and stay on top of your game!
Aside from models, the campaign features a range of people from across Asia who embody the OWN NOW idea and lifestyle. These are real people – in fields of fashion, music and photography – living this philosophy. These are people who seize their moment by the reins.
There is Huy Me, a video blogger based in Ho Chi Minh City, Vietnam. The Zombettes, DJ’s from Manila, the Philippines. DJ Ghetto, who mans the decks at Zouk, one of Singapore’s hottest clubs. Ayla Dimitri, a fashion blogger based in Jakarta, Indonesia. Tang Tang, a photographer from Ho Chi Minh City, Vietnam. These guys, having flaunted their best side while filming the OWN NOW campaign, are terrific ambassadors.
Now, we want to see how YOU own it. Get involved in the OWN NOW movement by posting the things you are passionate about to Facebook, Instagram or Twitter with the hashtag #ownnow. Do you Own the dance floor? Own your vacation? Own your outfit? We want to see you #ownnow in your way, in your world. Let fashion bring out the best in you.