Undoubtedly the biggest festival in the Chinese lunar calendar, rising anticipation amongst the people of Hong Kong manifests itself weeks before the actual holidays start. Celebrating Chinese New Year in the city of Hong Kong means to celebrate with a unique fusion of modern fun and ancient Chinese customs. Busy streets are festooned with vibrant festive decorations and traditional CNY music can be heard at every shop throughout the city. The evening preceding the start of the public holiday, or Chinese New Year Eve, is generally an occasion for Chinese families to gather for an annual reunion dinner. The festival extravaganza in HK kicks off on New Year’s Day with a parade featuring a dozen floats, dancers, jugglers and marching bands, followed by breathtaking fireworks that light up Hong Kong’s cityscape on the second day of the new year. It is no wonder that this festival is a hit amongst everyone.


The city is awash in hues of red and streaks of gold. But what is the importance of these colours? Red is an auspicious colour that is thought to bring about good luck, commonly seen at weddings and during New Year. The colour gold or shades of yellow mimics gold and has become a symbol for wealth in the coming year. The importance of the colour red has its origin in scaring off a mythical beast called the Nian, and is believed that red will also bring good fortune to the wearer. But for those celebrating the Chinese New Year for the first time, avoid a sartorial faux-pas by wearing red at all times. Many stores are closed during this period but our site will always be here for you. You can stock up on all shades of red when you shop online with us; ruby slippers, coral dresses and maroon scarves are just some of the many choices of clothes that we have.


There are many traditions and customs that are passed down from generation to generation, some of them to ensure that good fortune comes to the family in the coming year. Like thoroughly cleaning the house to prepare for Chinese New Year, giving red packets containing money to children and paying visits to relatives at their homes. Among all the traditions to observe, dressing up in new clothing is an integral part to welcome the New Year, and also to signify new beginnings. Shopping before and during the New Year means facing huge crowds at shopping malls and markets, making it a real challenge to get your hands on those clothes. Inject some joy into shopping when you shop our huge range of goodies online. Enjoy this festive season with the best deals and offers we have in store for you, all at the comfort and safety of your own home.

The pieces offered are available in rich, bright and bold auspicious colours, and come covered in floral prints, intricate embroidery and embellishments, making them a sight to behold. Combining traditional and contemporary elements, the items from the CNY collection are fabulously stylish and beautiful in more ways than one. Rock a bold splash of colour with a bright red skirt or stay sweet with a pretty pink dress, celebrate by going with bold, beautiful colours. Pick up your new clothes for Chinese New Year from our wide selection and be ready to stand out and dazzle everyone during the festivities and all that house-visiting. Celebrate the festive season with ZALORA Hong Kong and have yourself a very Happy Chinese New Year!